Image courtesy of Neutron, LLC.

Case Study : Celebrity Connection

From their web site we got this clue :

Celebrity Connection is internationally known as the world’s largest and most respected celebrity coordination company. With over twenty years working with the celebrity community, Celebrity Connection has access to over 10,000 celebrities. We are dedicated to creating and managing quality ongoing relationships between the celebrity community and:

• Corporations
• Television networks
• Public Relations firms and their clients
• Advertising Agencies and their clients
• Trade Associations
• Government Agencies
• Theaters

Old model marketing is not DEAD, just needs major renovation. Traditional marketing still plays a role with consumers. With Celebrity Connect,combine old model marketing and new next level marketing. Media is power. Media can be TV,Radio,newspaper or Online media like blogs. Public Relations is the managing of outside communication of an organization to create and maintain a positive image.

Public Relations Competition is ‘positioning, personality, proposition’ as from book’s Tom Brannan ‘Integrated Marketing Communication’. In ‘positioning’, Public Relations demanded to keep client position. This need sense of good strategic analysis . Meanwhile, competition in personality need to definite client image to public. The last is proposition in build step Integrated Communication to build image in public. This three key is need to think as ‘key messages’ that easy to public to remind. So the key is Positioning,Personality, and Proposition. So if you need branding your product, media,community,etc. Celebrity Connect is the right choice.

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